Google topples Apple as world's most valuable brand, Tata Group out of Top 100
The world's most valuable brand list is out and once again the leading tech giants of the world have bagged the top two positions.
US tech major Google tops the list as the most valuable brand followed by arch-rival Apple. Google's brand value surged to $109 billion from $88 billion last year. Meanwhile Apple's lost out of its Numero Uno position to Google. Its brand value fell to $107 billion this year from $145.9 billion in 2016.